Ifrane, Morocco’s little Switzerland, 10 years ago.

Our founder, Fatima Zahra, is the youngest daughter in a long line of gold traders. She was always captivated by the precious things in life, influenced by her mother, who poured over her beauty rituals night and day, taking the very best care of her skin and hair. As she watched in wonder, Fatima realized: to shine on the outside, you must love yourself on the inside.

Twenty years later, Fatima pledged to remind women of that fact: that they are treasures to be adored and taken the very best care of.

She journeyed across the globe, connecting with wise women in over 36 countries, and uncovering their natural beauty secrets. She brought everything she learned home to share with her mother, who lit up at her daughter’s discoveries, but shortly passed away, leaving an irreplaceable hole in the family’s hearts.

In her mother’s honor, Fatima established her own modern beauty brand: Goldery, inspired by the precious metal her family holds dear. Now, equipped with natural ingredients and a cutting-edge team of experts, Fatima harnesses the power of Mother Nature and delivers it to women around the world in need of indulgence.

Our Story

Meet Our Founder And Her Secret

”Goldery products were not created to be sold, I created them to give my skin what I haven’t been able to find elsewhere: The perfect formulas to accompany me over the years. The goal is to delay my wrinkles and keep skin firm without attacking it with chemical ingredients that can create hormonal imbalances …”

She focused on developping unique formulas with the help of dermatologists and plastic surgeons who believe in the power of nature.

Goldery was born out of the hardwork and the passion to look beautiful over the years. The brand stands out for the rarity and purity of its ingredients, chosen to give visible and real results.

Social Responsibility
Women's potential is still under-represented in the Arab Region.
Goldery is committed to helping Moroccan women in marginalised communities to become powerful and independent.
We aspire to create change! We strongly encourage female entrepreneurship and fair trade.

Our Vision

We aspire to be present in every country, and share the best-kept beauty secrets from around the world with a luxurious customer experience.

Our Mission

In the race towards modern civilization, the beauty industry has turned to low-quality products and harsh chemicals. Instead, Goldery wishes to get back to its roots. Our mission is to empower women to feel confident and radiate beauty by embracing the nourishing power of Mother Nature.

Our Values

Integrity and transparency
Our customers are part of Goldery family.

We are united by a desire to feel replenished, luxurious, and empowered.